Find
Google Maps
Listing upgrade, categories, hours, photos, reviews, and customer actions on the profile customers open first.
- Google listing upgrade — $500
- Google search setup — $400
- Complete business information — $400
Online marketing enhancement
Which plumber would you call?
Customers choose the business with the strongest combination of reviews, contact details, and visible proof. Online Shortlist keeps Google Maps, the website, and social channels telling that same story.
Website build is one service. Google listing and social visibility are peers—not add-ons afterthoughts.
What customers need
Find. Understand. Trust.
- Google Maps
Correct name, category, hours, photos, reviews, and actions. - Website
Services, areas, answers, proof, and a clear next step. - Social
Recent work and owner updates that show the business is active.
Public shortlist
Page one is a shortlist before anyone reaches a website.
Paid placements, AI answers, and Maps compete for attention. The businesses that look complete get the call.
| Business + rating | Site | Address | Phone | Hours | Photos | Customer decision |
|---|---|---|---|---|---|---|
Hollis Plumbing |
Yes | Yes | Yes | Closed · opens 8 AM | 8 |
Safest call
Complete contact details and visible proof.
|
Fulmer Heating & Cooling |
Yes | Yes | Yes | Open 24 hours | 2 |
Doubt
One review is not enough proof. Identity conflict makes trust harder.
|
That's Smart Plumbing |
No | No | Yes | Open 24 hours | 1 |
Keep scrolling
No website, no address, and the wrong primary category.
|
Blue Jay Plumbing |
No | No | Yes | Open 24 hours | 0 |
Avoid
No reviews, no website, no address, and Google points to another company.
|
Public search snapshot pattern from the Online Shortlist pitch. Ordering varies by market and day.
Three peer channels
One approved business record across Maps, website, and social.
Google helps customers find you. The website explains the fit. Recent proof shows the business is active and credible.
Understand
Website
An owned home for services, areas, answers, and quote or booking paths—the detail Maps cannot hold on one card.
- Essential — $1,000
- Growth — $1,500
- Conversion — $2,000
Trust
Social
DIY, assisted, or managed publishing so recent work stays visible after the foundation is live.
- DIY social kit — $300 once
- Assisted social — from $700/mo
- Managed social — from $1,300/mo
Foundation first
Fix the foundation, then add only what solves a real problem.
Recommended starting scope
Growth website + Google search setup + complete business information. Check the Google listing before adding the upgrade.
- Growth website$1,500
- Google search setup$400
- Complete business information$400
- Google listing upgrade$500 · check first
$2,300 Typical one-time foundation before social or booking tools
How delivery stays controlled
- Collect facts and assets into one approved business record.
- Build and align website, Google listing, domain, and email.
- Add local social and optional ads only after launch gates clear.
- Review results monthly; the client owns every account.
Nine controlled phases. Ten client decisions. No phase starts on guesses.
Turn public search evidence into a focused enhancement plan.
Send the business name, market, and current website or listing. We separate confirmed gaps from optional tools.